White Hat SEO vs Black Hat SEO vs Gray Hat SEO: What should you choose for your SEO strategy?

Limited knowledge of white hat, black hat, or gray hat SEO can undermine your efforts to optimize your website and get it in the search engines. Boundaries can sometimes become blurred as some tactics may not be suitable for either white hat or black hat SEO. This type of SEO category is known as Gray Hat SEO. Known to the few and used by the majority, you may or may not be able to use Gray Hat SEO tactics!

Knowledge is power, and in the competitive world of search engines, knowing the subtle differences and nuances between these SEO techniques can mean steady improvement in your search engine rankings or a sudden drop in current traffic and your website’s current rankings.

This blog provides you with a comprehensive overview of white hat, black hat, and gray hat SEO and is designed to enable you to use the SEO techniques that best fit your company’s goals and you about Elucidate the associated risks and benefits of each SEO technique. Read on to find out more.

What is white-label SEO?

White Hat SEO is a search engine optimization practice that has been sanctioned and endorsed by Google. This involves using ethical SEO techniques to improve your rankings.

Here are some Google-approved SEO tactics that fall under White Hat SEO:

• Use of standards-compliant HTML.
• Create relevant content for your users.
• Use unique and relevant page titles.
• Use well-labelled images in your content.
• Optimize your content for mobile users.
• Insert relevant links and links.
• Optimize your content with niche-relevant keywords.
• Improving UX, UI and page loading speed for a better user experience.

What is black hat SEO?

Black Hat SEO involves the mismanagement of search engine tactics to get a website quickly ranked in search engines. Google condemns black hat SEO and may blacklist your website from this leading search platform.

Here are some Google Approved SEO Tactics that fall under Black Hat SEO:

• Abuse of the markup of the extended description of websites.
• Plagiarism or use of duplicate content.
• Getting links from websites with irrelevant content.
• Manipulation of codes in the backend with frequently used keywords.
• Keyword stuffing when the keywords aren’t relevant to your content.
• Artificially improve your website’s domain ranking by buying bulk backlinks

While doing Black Hat SEO we should always consult SEO Agencies who provide affordable SEO services in India and are professional service providers.

What is Gray Hat SEO?

Many of us are not familiar with the concept of gray-scale SEO because it is unusual.

While there is no strict definition of gray-scale SEO, we can understand it as a hybrid SEO practice that uses both white and black methods in its search engine optimization strategy. If you are actively pursuing both white and black SEO practices, then you are doing gray SEO practices.

Common examples of Gray Hat SEO:

• Doorway creation
• Creating microsites
• Transferring links to directories

Hence while doing SEO for any of our websites we should know exactly what kind of SEO is required according to our goal, product and services. There are various SEO Agencies in Delhi that do all these kinds of SEO and provide very professional SEO services in India.  

Conclusion

In this blog, we’ve covered Gray Hat SEO, White Hat SEO, and Black Hat SEO in depth. We hope that you now have a full understanding of all of these SEO techniques, what they mean, and how best to implement these SEO techniques to scale your business.

On the rare occasion that you would like to submit your internal SEO needs to an SEO service agency, please contact us at sales@dignitysoft.com. Our dedicated SEO expert will contact you and introduce you to our White Hat SEO services.